In 2016 there has been a surge in beacons deployment, and there is an increased interest in maximizing the benefit from existing beacons deployments.
Various industries are leveraging proximity technologies for better user engagement, special offers, retargeting campaigns, and loyalty programs
Elle launched a “Shop Now” proximity mobile marketing program in its September edition with the ambition to drive more footfall into stores.
8.5% shoppers visiting a participating store.The benchmark for mobile advertising in store visit is 0.8%
$439,950 estimated revenue from the campaign for participating brands
6% average content click-through rate(CTR). The benchmark for mobile advertising CTR is 0.4%.
MOBILE WORLD CONGRESS
Enhance attendees experience, increase commercial value and improve future events by enabling exhibitors to attract segments of attendees to their booths using proximity notifications.
65% of attendees downloaded the GSMA Event App
57% turned on both location services and Bluetooth
51% of mobile users who received a location-based notification about nearby exhibitors interacted with it(7.2x higher than industry average)
90% of mobile users interacted with the app inside the venue. That’s 200% more than the usage rate at MWC 2015 and 460% more than the best usage rate for event apps.
To notify fans about seat upgrade possibilities, special offers and open up new revenue streams
App adoption: 30% (the industry standard is 5%)
$500,000 in-app sponsorship revenue
More than 80% of season ticket holders have accessed and used the app
Over $1 million increase in ticket sales
Fast Break Pass sales up 233% from last season
Over 183,000 new user signups in the marketing/loyalty database after 7 months
Over 30% app adoption rate
Levi’s Stadium had a $1.25 million increase in revenue from in-app purchases
The app is now a point-of-sale mechanism for fans and consumers
Increase food and beverage orders by 67% compared to the stadium's previous record
SAN DIEGO INTERNATIONAL AIRPORT
Enhance traveler experience, improve operational efficiency and find new revenue stream
The San Diego International Airport represents the first time that a common beacon installation is able to provide location and bidirectional communication to four types of stakeholders, all integral to the success of the system: the travelers, the airport, its merchants, as well as leaseholders like airlines and gate operators
CITY COUNCIL BENIDORM
Enhance the tourist experience during their stay and increase the commercial business of the city
75% of mobile users who downloaded the app allowed their location to be shared and 77% of these agreed to receive push notifications to benefit the information provided by the app
Each mobile visitor opened the app 4 times on average
65% of mobile visitors who received a proximity based notification about nearby places interacted with it